VIVO
Commercial Film Project
we developed the creative concept and produced a visual campaign for the opening of their new showroom and the launch of VIVO, their latest awning line. The production combined film, photography, and art direction to highlight the balance between innovative technology, refined design, and architectural atmosphere. Through a calm and premium visual language shaped by soft light, subtle colors, and the interplay of sun and shadow, we created content that presents the showroom and product line in a clear, elegant, and emotionally engaging way.
Visually, we worked with a combination of static compositions and subtle push-and-pull camera movements. These gentle movements allowed us to create depth and dimension within the showroom, giving the viewer a natural sense of space without distracting from the product itself. The camera language was deliberately restrained, placing the focus on form, materiality, functionality, and the elegant design details of the VIVO line. Light played a central role throughout the production. By using soft sunlight, delicate shadows, and a reduced color palette, we created an atmosphere that communicates both innovation and quality. This approach helped us translate the essence of STOBAG into a visual experience: modern, precise, architectural, and calm.
