Scientific Poetry
Rebranding
For EVENSWISS, a Swiss beauty brand with a strong presence in the Asian market, we developed a refreshed brand direction that builds on the existing DNA while redefining its visual and emotional expression. The goal was not to reinvent the brand from scratch, but to preserve its core essence — scientific precision, trust, balance, and calm — and translate it into a more contemporary, refined, and internationally relevant identity. At the center of the repositioning lies the idea of Swiss clarity: a world shaped by cleanliness, structure, quiet confidence, and long-term skin health. Rather than focusing on loud claims or short-lived beauty trends, the brand was reframed around a more timeless philosophy — one that communicates efficacy through restraint, credibility, and elegance.
For the logo development, we refined existing brand elements and translated them into a symbolic representation of a Swiss mountain range. Built from precise architectural lines, the mark uses subtle in-and-out fades to express both scientific accuracy and visual softness. The lower mountain form mirrors the upper structure, but appears more gentle and balanced — a detail that reflects the calming, harmonizing effect of the brand’s products and reinforces the idea of precision in perfect equilibrium.
The core concept, Scientific Poetry, became the foundation for the brand’s new creative language. Inspired by the Swiss Alps, we used the landscape as a metaphor for purity, balance, stability, and natural intelligence. This visual world allowed us to connect the brand’s scientific background with a softer, more emotional expression.
Across the project, we translated this vision into a complete visual and strategic brand system. Our work included art direction, product design, packaging development, visual asset creation, brochures, corporate documents, and broader brand communication materials.
