A New Generation of Real Estate
Creative Direction
For SHAYE, one of our long-standing partners and leading real estate developers in Switzerland, we created a distinctive identity designed to stand out within the Swiss real estate market. The vision was built around more than architecture or property development — it was about creating a brand that represents long-term thinking, purpose, and a calm, meaningful way of living. At the core of the identity lies a quiet understanding of life, space, and being. SHAYE was positioned as a brand that does not simply develop real estate, but creates places with intention — spaces that feel considered, timeless, and deeply connected to the way people want to live.
Based on this vision, we shaped the complete creative direction and translated it into a consistent visual and digital experience. This included positioning, art direction, UI and UX design, as well as the development of the website and buyer platform.
Every touchpoint was designed to express the same sense of calm confidence: refined, clear, and purposeful. From the digital architecture to the visual language, the goal was to make SHAYE feel both premium and human — a brand that communicates trust, quality, and long-term value without becoming loud or overly commercial.
Full Service Brand Execution
Beyond the strategic and digital foundation, we were responsible for the full creative execution across multiple channels. Our work included photography, film production, sales brochures, corporate materials, the design and sourcing of a hardcover book, as well as the development of client gifts with signature branding and supplier sourcing.
What makes this project especially significant within our portfolio is the holistic nature of our role. Every creative, strategic, and production-related element was handled centrally through us — without external points of contact. This allowed us to create a seamless brand experience from concept to execution, ensuring that every detail reflected the same vision, quality, and identity.